Post by account_disabled on Jan 6, 2024 2:05:10 GMT -6
When I have to write a blog article, the incipit is almost always the last part I write. I prepare my playlist, improve the subtitles, write the post and then start thinking about how to start it. It often happens that I rewrite it several times, because I believe this is one of the most delicate parts of an article. Title and incipit: keep the reader's attention There is a close link between the post title and the first paragraph . It is a link that underlines the continuity of the discourse. An article for the web is neither a story nor a novel, in which the connection between title and incipit can also be missing and revealed in the second chapter. No, in a post this connection must be there immediately, in my opinion. It is true that in some cases - which I will explain later - the blogger is forced to use a different strategy, but the fact remains that the incipit must contain the right hook so as not to bore the reader and push him to continue reading. Consider the type of post I don't think there is a unique way to write the incipit of a post.
Let's take the case of an interview: what to Special Data write in the initial part? There is little to choose from: we have to introduce the person we interviewed, talk about him and what he does. What if we wrote a tutorial, perhaps on how to cut out an image with Photoshop? In this case we must convince our readers that they have arrived in the right place, that they have finally found the solution to their problem. The length of the incipit: how many paragraphs? I base it on my experience: I usually dedicate a maximum of one or two paragraphs to the incipit , then I prefer to get straight to the heart of the post. Again it depends on the post, but also on ourselves, on our way of communicating. A long introduction, however, risks boring readers. The SEO aspect of the incipit Let's first look at an image from the article A Visual Guide to Keyword Targeting and On-Page SEO by Rand Fishkin. seo-incipit We could call it an SEO incipit and, coming from the Moz site and a personality like Rand, we can believe it.
Is it always necessary to write an incipit with SEO in mind? No, at least for me it isn't. I prefer to write it in a more natural way, even if using certain techniques does not mean writing in an aseptic and cold way. How to write the incipit of a post Given all these premises, how should we write the incipit of our posts? I have listed nine methods for starting an article , but I expect some more suggestions in the comments, also based on your experience. The inverted pyramid technique One of the first things you learn in blogging – and that you continue to say – is to use the journalistic technique of the inverted pyramid , which involves describing the most important facts first and then going into detail. It is therefore a question of respecting the 5W rule , i.e. "who", "what", "how", "when" and "why". It is certainly true that this technique works online, precisely because it saves the reader from wasting time and makes him immediately understand what the article is about. The inverted pyramid provides a clear connection between title and post and in this case the incipit consists in the development of the title and its broad description.
Let's take the case of an interview: what to Special Data write in the initial part? There is little to choose from: we have to introduce the person we interviewed, talk about him and what he does. What if we wrote a tutorial, perhaps on how to cut out an image with Photoshop? In this case we must convince our readers that they have arrived in the right place, that they have finally found the solution to their problem. The length of the incipit: how many paragraphs? I base it on my experience: I usually dedicate a maximum of one or two paragraphs to the incipit , then I prefer to get straight to the heart of the post. Again it depends on the post, but also on ourselves, on our way of communicating. A long introduction, however, risks boring readers. The SEO aspect of the incipit Let's first look at an image from the article A Visual Guide to Keyword Targeting and On-Page SEO by Rand Fishkin. seo-incipit We could call it an SEO incipit and, coming from the Moz site and a personality like Rand, we can believe it.
Is it always necessary to write an incipit with SEO in mind? No, at least for me it isn't. I prefer to write it in a more natural way, even if using certain techniques does not mean writing in an aseptic and cold way. How to write the incipit of a post Given all these premises, how should we write the incipit of our posts? I have listed nine methods for starting an article , but I expect some more suggestions in the comments, also based on your experience. The inverted pyramid technique One of the first things you learn in blogging – and that you continue to say – is to use the journalistic technique of the inverted pyramid , which involves describing the most important facts first and then going into detail. It is therefore a question of respecting the 5W rule , i.e. "who", "what", "how", "when" and "why". It is certainly true that this technique works online, precisely because it saves the reader from wasting time and makes him immediately understand what the article is about. The inverted pyramid provides a clear connection between title and post and in this case the incipit consists in the development of the title and its broad description.