Post by account_disabled on Jan 6, 2024 1:14:21 GMT -6
Our Marketing Manager, Renato Mesquita , even made a gif expressing our feelings at the time. Will Neil Patel surpass them in Digital Marketing ? No Oh really? .' But we remain firm in the first position and we do not intend to get out of there And this is how the greatest confrontation in the history of Digital Marketing began. Who is Neil Patel? Shortly after, QuemENeilPatel. We were taken by surprise when we saw several female profiles publishing photos considered sensual in which they showed themselves on a license plate or on a cell phone. Who is Neil Patel? The campaign generated a lot of media noise the week it came out, as we can see in this Google Trends graph.
Neil Patel's idea was to get people to search by name on Google Special Data and the first result in the search engines was his blog. You may be thinking “But that's not going to generate qualified traffic.”, “that will only bring people who don't care about digital marketing.” Well, I'm going to use the explanation that Patel himself used in his conference at the RD Summit – the largest Digital Marketing event in Latin America. He questioned. “If you go to Google for Luxury Car, who will come up first? Mercedes or BMW?...dramatic pause... “Whoever has the most searches.” Therefore, the idea would be similar with Digital Marketing. If the domain has many searches and receives a huge number of visitors, this will bring more opportunities to stand out for competitive keywords.
Counterattack From this moment on you will obtain very valuable lessons. You don't win a war just by defending yourself. A week or two into the campaign, Patel was in Brazil for Fire – another big Digital Marketing event – where he gave a talk. And he paid a visit to Rock and it was the day he took the photo challenging Peçanha our co founder . That day Renato Hank, as we call him and I were talking, when I made a suggestion. “Why don't we create an article for Who is Neil Patel? And there we positioned ourselves in second place and took part of Patel's traffic. And if he continues to bother us, we take first place for his name.” The last sentence was followed by laughter, in the end we would not be able to take first place for his name.
Neil Patel's idea was to get people to search by name on Google Special Data and the first result in the search engines was his blog. You may be thinking “But that's not going to generate qualified traffic.”, “that will only bring people who don't care about digital marketing.” Well, I'm going to use the explanation that Patel himself used in his conference at the RD Summit – the largest Digital Marketing event in Latin America. He questioned. “If you go to Google for Luxury Car, who will come up first? Mercedes or BMW?...dramatic pause... “Whoever has the most searches.” Therefore, the idea would be similar with Digital Marketing. If the domain has many searches and receives a huge number of visitors, this will bring more opportunities to stand out for competitive keywords.
Counterattack From this moment on you will obtain very valuable lessons. You don't win a war just by defending yourself. A week or two into the campaign, Patel was in Brazil for Fire – another big Digital Marketing event – where he gave a talk. And he paid a visit to Rock and it was the day he took the photo challenging Peçanha our co founder . That day Renato Hank, as we call him and I were talking, when I made a suggestion. “Why don't we create an article for Who is Neil Patel? And there we positioned ourselves in second place and took part of Patel's traffic. And if he continues to bother us, we take first place for his name.” The last sentence was followed by laughter, in the end we would not be able to take first place for his name.