Post by account_disabled on Dec 30, 2023 0:54:17 GMT -6
Outbrain , the world's leading native advertising and discovery platform on the open web, presents Unveil , the company's exclusive virtual event for marketers of all types. This immersive experience will take place on Wednesday, January 27 in three different time zones: Asia-Pacific at 12:00 pm AEDT, Europe at 11:00 am CET , and the Americas at 11:00 am ET. Looking ahead, marketers are expected to drive growth in challenging circumstances, investing primarily in digital. To do so, brands will need to evolve their marketing strategies, strengthen their online presence and acquire new customers more than ever. Unveil will reveal the secrets of how marketers can scale their businesses and truly connect with consumers, delving into the importance of native advertising and the new rules of marketing engagement after the accelerated shift to digital in 2020. “2020 was an unprecedented year, it challenged many sectors, including ours, to overcome many challenges.
Therefore, Unveil is a time for all of us to come together and review the past year and look ahead to the year ahead,” said Yaron Galai, CEO and co-founder of Outbrain. “As a leading partner to brands and agencies Phone Number List around the world, we have seen first-hand the impact of the past year. But from our experience in the digital advertising space, we also know that we are all part of a powerful and resilient industry. We've always focused on creating innovative ways to connect advertisers with their customers. We believe that truly great advertising not only aims to get more views and reach, but also aims to provide a good customer experience. This is what Unveil is focused on: helping brands better understand how to create connections, from a marketing perspective. We will talk about how to apply learnings from the past and show you how we can continue to be your trusted partner in 2021 and beyond.”
During the 45-minute virtual event, Outbrain's executive team will discuss what they expect 2021 to look like and how we need to appropriately engage with consumers this year. The event will also review products never seen before on Outbrain, including new advertising experiences aimed at increasing conversions, engagement and revenue. Other valuable speakers, such as Jim Cooper, Editor-in-Chief, and David Armani, Chief Strategy Officer of Digiday, will join the team to discuss the current situation of the sector and predictions in digital marketing for 2021. “2020 was a pretty toxic year for brand marketing. “Social injustice, political unrest, brand boycotts, and a global pandemic are just a few of the events that made brand marketers extremely cautious about how they connected with consumers,” says David Armani, Chief Strategy Officer of Digiday and guest speaker at Unveil. “All things considered, overall, there is optimism for next year. One positive thing is the emphasis on the consumer: their perceptions and values really matter to brands and that affects the way they market.
Therefore, Unveil is a time for all of us to come together and review the past year and look ahead to the year ahead,” said Yaron Galai, CEO and co-founder of Outbrain. “As a leading partner to brands and agencies Phone Number List around the world, we have seen first-hand the impact of the past year. But from our experience in the digital advertising space, we also know that we are all part of a powerful and resilient industry. We've always focused on creating innovative ways to connect advertisers with their customers. We believe that truly great advertising not only aims to get more views and reach, but also aims to provide a good customer experience. This is what Unveil is focused on: helping brands better understand how to create connections, from a marketing perspective. We will talk about how to apply learnings from the past and show you how we can continue to be your trusted partner in 2021 and beyond.”
During the 45-minute virtual event, Outbrain's executive team will discuss what they expect 2021 to look like and how we need to appropriately engage with consumers this year. The event will also review products never seen before on Outbrain, including new advertising experiences aimed at increasing conversions, engagement and revenue. Other valuable speakers, such as Jim Cooper, Editor-in-Chief, and David Armani, Chief Strategy Officer of Digiday, will join the team to discuss the current situation of the sector and predictions in digital marketing for 2021. “2020 was a pretty toxic year for brand marketing. “Social injustice, political unrest, brand boycotts, and a global pandemic are just a few of the events that made brand marketers extremely cautious about how they connected with consumers,” says David Armani, Chief Strategy Officer of Digiday and guest speaker at Unveil. “All things considered, overall, there is optimism for next year. One positive thing is the emphasis on the consumer: their perceptions and values really matter to brands and that affects the way they market.