Post by account_disabled on Feb 25, 2024 3:03:12 GMT -6
Digital Marketing trends and forecasts for 2016-2017 The 2016 forecasts on Digital Marketing , published on the Emarketer and Smart Insights website , confirm most of this year's overtakings and "fads". The most evident is undoubtedly the dominance of Facebook over all other social networking platforms , which in some cases (think for example of the super-popular Twitter, the static YouTube and the super-promoted Google Plus) is turning into a real and its own difficulty in finding its place in this new monopolistic scenario.
The statement seems a little less true: there is room for everyone! With a Chinese Student Phone Number List couple of well-aimed blows (opening up to video content and instant messaging ), Facebook knocked them all out In the social panorama, the rise of Instagram and the birth of platforms dedicated to live streaming such as Periscope , which promise good for 2016 too. global-social-networks-ranked-by-number-of-users-2015 Even the world of online ADV has seen major changes and changes of direction in recent years by many advertisers who have progressively migrated from Google Adwords to Facebook ADS , or to the more complex and "invisible" formulas of Programmatic Advertising and Native Advertising .
Starting from 2016 these trends will increasingly take shape, thanks also to the birth and diffusion of platforms dedicated to Influencer Marketing and Content Marketing such as Buzzoole or UpStory (a very interesting topic which if you want you can learn more about in this other article ). Mobile-Internet-Trends-Mary-Meeker-2015-1 But we will also remember 2015 as the year the mobile world overtook the desktop . A trend that will grow further until the concept of "Responsive Website" is overcome for "Mobile first" (here is an interesting and complete infographic on the importance of integrating mobile marketing into your strategies ). It was then the year of the explosion in the use of Social Chat Applications , among which the most important in terms of number of active users are (and I believe they will be even more so in 2016) Whatsapp and Facebook Messenger .
The statement seems a little less true: there is room for everyone! With a Chinese Student Phone Number List couple of well-aimed blows (opening up to video content and instant messaging ), Facebook knocked them all out In the social panorama, the rise of Instagram and the birth of platforms dedicated to live streaming such as Periscope , which promise good for 2016 too. global-social-networks-ranked-by-number-of-users-2015 Even the world of online ADV has seen major changes and changes of direction in recent years by many advertisers who have progressively migrated from Google Adwords to Facebook ADS , or to the more complex and "invisible" formulas of Programmatic Advertising and Native Advertising .
Starting from 2016 these trends will increasingly take shape, thanks also to the birth and diffusion of platforms dedicated to Influencer Marketing and Content Marketing such as Buzzoole or UpStory (a very interesting topic which if you want you can learn more about in this other article ). Mobile-Internet-Trends-Mary-Meeker-2015-1 But we will also remember 2015 as the year the mobile world overtook the desktop . A trend that will grow further until the concept of "Responsive Website" is overcome for "Mobile first" (here is an interesting and complete infographic on the importance of integrating mobile marketing into your strategies ). It was then the year of the explosion in the use of Social Chat Applications , among which the most important in terms of number of active users are (and I believe they will be even more so in 2016) Whatsapp and Facebook Messenger .